Introducing the Promise SS25 Collections and New Basic Line. The collections are creative, distinctive and varied, and designed with a great fit in mind.
They redefine luxury with well-considered choices in designer lingerie, nightwear, swimwear, and beachwear, tailored for every woman and every occasion.
Scroll to explore the lookbooks and view short videos!
Swimwear and matching Beachwear – the focal point of Summer 2025
Swimwear with its matching beachwear takes centre stage in the Spring Summer ‘25 Promise collections, celebrating the colours of the seaside and drawing inspiration from coastal life and landscapes. Shapes are familiar and sizes are varied and inclusive.
Luxury Families SS25 – Audrey, Vivien, Ingrid, Lauren:
A tribute to Hollywood's golden era
Dive into the timeless elegance and glamour of Hollywood’s golden era with our Luxury Families: Audrey, Vivien, Ingrid, and Lauren. Each piece in this collection captures the unique essence and empowered femininity of these iconic women, blending classic charm with modernity in every detail of our exquisite lingerie collection.
We understand the importance of a staple bra in your wardrobe, which is why we are delighted to introduce our refreshed Promise Basic Line collection.
Discover a variety of shapes, silhouettes, and fabrics to find the perfect bra that brings out the best of you at all times. Our collection stands out for its elegant designs and attention to detail.
Designed to embrace all body types, our diverse range of cups and shapes celebrate the beauty of every woman, and are comfortable and stylish. Explore the collection for everyday essentials and special pieces, featuring delicate lace, soft microfibre, modal and viscose - all with our exclusive prints.
Lingerie sets are matched with nightwear and the Pyjama Party showcases all the familiar nightwear and loungewear shapes loved by Promise customers, featuring a palette of blues, greens, reds, oranges, and pinks inspired by the vibrant hues of coastal sunsets and tropical blooms.
Embrace the freshness and energy of summer with our new collection of
swimsuits and beach dresses. Inspired by the vibrant beauty of nature and stunning
prints, this collection will transport you to a tropical paradise with each carefully crafted piece.
Floral prints in bright and striking colours take centre stage, infusing the collection with
a sense of joy and vitality. For those seeking a more daring and wild twist, our animal
prints will capture your attention. Pair them with neutral accessories for a sophisticated
and glamorous style. The colour palette of this collection bursts with vibrant and
refreshing tones, offering a wide variety of options to reflect your personality and
enhance your summer glow.
Schedule an appointment at our Stockholm showroom to view our Promise collections in person!